(Farmer's note: Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another.)
USDA press release:
Children's Food Marketing Examined
When buying foods for children, it's reasonable to reach for those that feature extra nutrition information on the front of the package. Marketing labels that highlight, for example, "good source of nutrient x, y or z" appear to offer a nutritional home run.
But Agricultural Research Service (ARS) nutritionist Sarah Colby explains that more than half of the kids' foods that feature such information in the six major grocery stores in her local area were found to also be high in saturated fat, sodium and/or added sugar.
Colby is with the ARS Grand Forks Human Nutrition Research Center in Grand Forks, N.D. She is among ARS scientists giving more than 100 presentations between April 28 and May 2 at the annual Experimental Biology (EB) 2007 meeting at the Washington Convention Center, Washington, D.C.
ARS is the U.S. Department of Agriculture's chief scientific research agency. EB is sponsored by member societies of the Federation of American Societies for Experimental Biology, or FASEB.
For the study, Colby and colleagues surveyed nearly 57,000 food labels from the major grocery stores within the Grand Forks metropolitan area. Of those, 9,105 were perceived to be marketed toward children, based on qualifiers such as graphics, lettering and promotion designs.
Nearly 80 percent of those foods marketed toward children--about 7,284--carried some nutrition marketing information on the package. But 60 percent of the kid-oriented foods that were packaged with nutrition marketing--about 4,370 foods--were also high in saturated fat, sodium and/or added sugar, when compared to the levels recommended in the 2005 Dietary Guidelines for Americans.
